Millennial also known, as the Y generation is believed to be the generation more familiar with the Internet, social media and smart-phones. These are the people according to the Pew Research centre born between 1981 to 1996 and age in between 23 to 38 years old. They are not just good with adapting change but they are having a positive impact by purchasing power for eco -friendly products.

So here is why this generation is just not trending the hashtag but going beyond the social media to change it into reality

1. Taking 3Rs seriously: Millennials believe in the 3Rs mantra of sustainability such as reduce, reuse and recycling the materials contributing to less waste and sustainable ideas for a better future. Products like newspaper pencils, handmade seed paper and DIY ideas are popular among them. Reusing the resources to create new ones, which think about the future generation, has become an inherited process for them. According to the New York Post, millennials are more likely to try and be environmentally conscious. They’re also realistic about the contradictory reality to do well.

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2. Going paperless: Livings in the digital era millennials are the generation bombarded with social media platforms and having everything one touch away. The technological advancement has helped them in going paperless. Like earlier where we used paper to print every important meeting is replaced by an email. Letters and postcards are changed with online modes and the huge pile of papers of information, which used to get printed every time has taken the shape of Dropbox and google drive. These activities are not only just practiced at a professional level but as well as at the personal level. These are just not a one-time thing it is inherited in the work culture and is celebrated widely among millennial.

3. Food: Millennials are very conscious about their diets and consumption of food. With more of them going vegan, consuming organic food or growing micro greens in their balconies, they have sustainable food habits. They pay attention to the brands that include eco-friendly practices in producing and packaging their products. Young consumers are using their wallets to support the causes they believe in, and half will pull them out for sustainable products. They’re almost as likely to respond positively to an “eco-friendly” label, with 46% of 13-36-year-olds saying they’re more likely to buy a product with that description. (ypulse, 2019 )

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4. Fashion: Millennials are more aware in terms of using eco -friendly clothing. They prefer to use products from companies who have an eco-friendly culture and even practice it in the making of the product. Patchwork and DIY in clothing is a great example of how they utilise their old clothes into something new and reuse it. According to the latest data from Eco-Pulse, 90% of millennial will buy products from a brand whose social and environmental practices they trust. The research by Eco-Pulse also concluded that 95% of millennial would recommend that brand to a friend using their social platforms and networking devices, such as mobile phones. (Cheng, 2019)

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5. Inheriting effective ways: From going paperless for wedding cards to creating eco – friendly packaging, millennials have always succeeded in finding efficient ways to reduced carbon footprints building an adaptable future for the coming generation. They are an ideal example of the fact that you don’t have to be a hardcore activist to bring the change. You can be part of the change by using a bamboo toothbrush. They intend to solve problems in their unique way to find solutions that just not have a better outcome for the present time but will be contributing most to the upcoming generation.

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Written by: Nidhi Choudhary